\begin{table}[H] \centering   \caption{Treatment effect on TV show consumption}   \label{tab:fs_tv} \tiny \hspace*{-2.6cm} \begin{tabular}{@{\extracolsep{0pt}}lccccccccccccc} \hline \\[-1.8ex] \\[-0.5ex] \multicolumn{14}{l}{\textbf{Panel A: Controlling by the lagged dependent variable and covariates selected by LASSO}} \\ \hline \\[-1ex]  & \shortstack{Index of \\ (1,1,1,1,1,1,\\1,1,1,1,1,1)} & \shortstack{Watched TV \\ evening} & \shortstack{Watched \\channels of \\TV show} & \shortstack{Watched \\TV show \\type} & \shortstack{Mentioned \\watched TV \\show Saturday \\evening} & \shortstack{Watched \\TV show} & \shortstack{Heard of \\TV show} & \shortstack{Heard of \\TV show via \\WhatsApp} & \shortstack{Received \\TV show \\WhatsApp \\reminder} & \shortstack{Whether \\watched \\TV show \\episodes} & \shortstack{Number of \\TV show \\episodes \\watched} & \shortstack{Accurate \\content of \\the TV show} & \shortstack{Accurate \\TV show topic \\liked} \\ \\[-1.8ex] & (1) & (2) & (3) & (4) & (5) & (6) & (7) & (8) & (9) & (10) & (11) & (12) & (13)\\ \hline \\[-1.8ex]  SM Individual & 0.148$^{***}$ & 0.004 & 0.012 & 0.051$^{***}$ & 0.004 & 0.034$^{**}$ & 0.029$^{*}$ & 0.052$^{***}$ & 0.107$^{***}$ & 0.033$^{*}$ & 0.093$^{***}$ & 0.035$^{**}$ & 0.040$^{**}$ \\   & (0.075, 0.221) & ($-$0.024, 0.032) & ($-$0.020, 0.044) & (0.012, 0.089) & ($-$0.014, 0.021) & ($-$0.004, 0.073) & ($-$0.010, 0.068) & (0.030, 0.073) & (0.078, 0.136) & ($-$0.006, 0.072) & (0.016, 0.169) & (0.003, 0.068) & (0.006, 0.074) \\   & p = 0.00004 & p = 0.391 & p = 0.231 & p = 0.005 & p = 0.341 & p = 0.042 & p = 0.071 & p = 0.00000 & p = 0.000 & p = 0.051 & p = 0.009 & p = 0.017 & p = 0.011 \\   & & & & & & & & & & & & & \\  SM Group & 0.182$^{***}$ & 0.010 & 0.023$^{*}$ & 0.060$^{***}$ & $-$0.0001 & 0.060$^{***}$ & 0.050$^{**}$ & 0.049$^{***}$ & 0.134$^{***}$ & 0.056$^{***}$ & 0.095$^{**}$ & 0.035$^{**}$ & 0.043$^{**}$ \\   & (0.103, 0.262) & ($-$0.021, 0.041) & ($-$0.012, 0.058) & (0.018, 0.101) & ($-$0.019, 0.019) & (0.017, 0.102) & (0.008, 0.092) & (0.026, 0.072) & (0.103, 0.166) & (0.013, 0.098) & (0.012, 0.179) & ($-$0.001, 0.070) & (0.006, 0.080) \\   & p = 0.00001 & p = 0.261 & p = 0.099 & p = 0.003 & p = 0.504 & p = 0.003 & p = 0.011 & p = 0.00002 & p = 0.000 & p = 0.006 & p = 0.013 & p = 0.027 & p = 0.012 \\   & & & & & & & & & & & & & \\  TV & 0.862$^{***}$ & 0.038$^{***}$ & 0.187$^{***}$ & 0.127$^{***}$ & 0.124$^{***}$ & 0.248$^{***}$ & 0.251$^{***}$ & 0.186$^{***}$ & 0.685$^{***}$ & 0.241$^{***}$ & 0.445$^{***}$ & 0.107$^{***}$ & 0.132$^{***}$ \\   & (0.782, 0.941) & (0.007, 0.068) & (0.152, 0.222) & (0.086, 0.168) & (0.106, 0.143) & (0.206, 0.290) & (0.209, 0.293) & (0.163, 0.209) & (0.654, 0.717) & (0.199, 0.284) & (0.362, 0.528) & (0.072, 0.142) & (0.095, 0.168) \\   & p = 0.000 & p = 0.008 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 \\   & & & & & & & & & & & & & \\ \hline \\[-1.8ex] SM Individual = SM Group \\(p-value) & 0.4027 & 0.6986 & 0.5397 & 0.6656 & 0.7001 & 0.242 & 0.3368 & 0.8514 & 0.0896 & 0.2861 & 0.9496 & 0.9811 & 0.8872 \\ SM Individual = TV \\(p-value) & 0 & 0.031 & 0 & 3e-04 & 0 & 0 & 0 & 0 & 0 & 0 & 0 & 1e-04 & 0 \\ SM Group= TV \\(p-value) & 0 & 0.0841 & 0 & 0.002 & 0 & 0 & 0 & 0 & 0 & 0 & 0 & 1e-04 & 0 \\ Num. Lasso covariates & 6 & 3 & 3 & 6 & 5 & 6 & 5 & 0 & 5 & 5 & 7 & 6 & 6 \\ R$^{2}$ & 0.277 & 0.181 & 0.224 & 0.178 & 0.130 & 0.172 & 0.157 & 0.110 & 0.385 & 0.150 & 0.152 & 0.132 & 0.148 \\ \hline \\[-0.5ex] \multicolumn{14}{l}{\textbf{Panel B: Controlling by the dependent variable at baseline (if available) }} \\ \hline \\[-1ex] SM Individual & 0.154$^{***}$ & 0.006 & 0.016 & 0.051$^{***}$ & 0.006 & 0.044$^{**}$ & 0.037$^{**}$ & 0.052$^{***}$ & 0.110$^{***}$ & 0.040$^{**}$ & 0.109$^{***}$ & 0.042$^{***}$ & 0.047$^{***}$ \\   & (0.079, 0.229) & ($-$0.022, 0.034) & ($-$0.017, 0.048) & (0.013, 0.089) & ($-$0.012, 0.023) & (0.003, 0.084) & ($-$0.003, 0.077) & (0.031, 0.073) & (0.081, 0.139) & (0.0001, 0.081) & (0.030, 0.188) & (0.009, 0.076) & (0.012, 0.082) \\   & p = 0.00003 & p = 0.344 & p = 0.173 & p = 0.005 & p = 0.258 & p = 0.018 & p = 0.037 & p = 0.00000 & p = 0.000 & p = 0.025 & p = 0.004 & p = 0.007 & p = 0.004 \\   & & & & & & & & & & & & & \\  SM Group & 0.182$^{***}$ & 0.011 & 0.025$^{*}$ & 0.060$^{***}$ & 0.001 & 0.067$^{***}$ & 0.056$^{***}$ & 0.050$^{***}$ & 0.136$^{***}$ & 0.062$^{***}$ & 0.108$^{***}$ & 0.040$^{**}$ & 0.049$^{***}$ \\   & (0.100, 0.263) & ($-$0.020, 0.042) & ($-$0.010, 0.061) & (0.018, 0.102) & ($-$0.017, 0.020) & (0.023, 0.111) & (0.012, 0.099) & (0.027, 0.073) & (0.105, 0.168) & (0.018, 0.106) & (0.022, 0.194) & (0.004, 0.077) & (0.011, 0.087) \\   & p = 0.00001 & p = 0.237 & p = 0.080 & p = 0.003 & p = 0.442 & p = 0.002 & p = 0.007 & p = 0.00002 & p = 0.000 & p = 0.003 & p = 0.007 & p = 0.016 & p = 0.007 \\   & & & & & & & & & & & & & \\  TV & 0.856$^{***}$ & 0.037$^{***}$ & 0.188$^{***}$ & 0.126$^{***}$ & 0.124$^{***}$ & 0.250$^{***}$ & 0.251$^{***}$ & 0.186$^{***}$ & 0.686$^{***}$ & 0.242$^{***}$ & 0.448$^{***}$ & 0.108$^{***}$ & 0.134$^{***}$ \\   & (0.774, 0.937) & (0.007, 0.068) & (0.153, 0.223) & (0.084, 0.168) & (0.105, 0.143) & (0.206, 0.294) & (0.208, 0.295) & (0.163, 0.209) & (0.655, 0.718) & (0.198, 0.286) & (0.362, 0.534) & (0.072, 0.145) & (0.096, 0.172) \\   & p = 0.000 & p = 0.009 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 \\   & & & & & & & & & & & & & \\ \hline \\[-1.8ex] SM Individual = SM Group \\(p-value) & 0.4998 & 0.7287 & 0.5887 & 0.6773 & 0.6514 & 0.2978 & 0.3906 & 0.8375 & 0.0972 & 0.3412 & 0.9831 & 0.9169 & 0.942 \\ SM Individual = TV \\(p-value) & 0 & 0.0439 & 0 & 4e-04 & 0 & 0 & 0 & 0 & 0 & 0 & 0 & 4e-04 & 0 \\ SM Group= TV \\(p-value) & 0 & 0.1034 & 0 & 0.0025 & 0 & 0 & 0 & 0 & 0 & 0 & 0 & 4e-04 & 0 \\ R$^{2}$ & 0.241 & 0.173 & 0.213 & 0.166 & 0.113 & 0.099 & 0.095 & 0.109 & 0.374 & 0.090 & 0.091 & 0.083 & 0.090 \\ \hline \\[-0.5ex] \multicolumn{14}{l}{\textbf{Panel C: No covariates }} \\ \hline \\[-1ex] SM Individual & 0.171$^{***}$ & 0.002 & 0.022 & 0.064$^{***}$ & 0.006 & 0.044$^{**}$ & 0.037$^{**}$ & 0.052$^{***}$ & 0.110$^{***}$ & 0.040$^{**}$ & 0.109$^{***}$ & 0.042$^{***}$ & 0.047$^{***}$ \\   & (0.093, 0.250) & ($-$0.028, 0.032) & ($-$0.013, 0.057) & (0.023, 0.104) & ($-$0.011, 0.024) & (0.003, 0.084) & ($-$0.003, 0.077) & (0.031, 0.073) & (0.081, 0.139) & (0.0001, 0.081) & (0.030, 0.188) & (0.009, 0.076) & (0.012, 0.082) \\   & p = 0.00001 & p = 0.439 & p = 0.113 & p = 0.001 & p = 0.244 & p = 0.018 & p = 0.037 & p = 0.00000 & p = 0.000 & p = 0.025 & p = 0.004 & p = 0.007 & p = 0.004 \\   & & & & & & & & & & & & & \\  SM Group & 0.201$^{***}$ & 0.009 & 0.031$^{*}$ & 0.069$^{***}$ & 0.003 & 0.067$^{***}$ & 0.056$^{***}$ & 0.050$^{***}$ & 0.136$^{***}$ & 0.062$^{***}$ & 0.108$^{***}$ & 0.040$^{**}$ & 0.049$^{***}$ \\   & (0.115, 0.286) & ($-$0.023, 0.042) & ($-$0.007, 0.069) & (0.025, 0.113) & ($-$0.016, 0.022) & (0.023, 0.111) & (0.012, 0.099) & (0.027, 0.073) & (0.105, 0.168) & (0.018, 0.106) & (0.022, 0.194) & (0.004, 0.077) & (0.011, 0.087) \\   & p = 0.00001 & p = 0.288 & p = 0.057 & p = 0.002 & p = 0.394 & p = 0.002 & p = 0.007 & p = 0.00002 & p = 0.000 & p = 0.003 & p = 0.007 & p = 0.016 & p = 0.007 \\   & & & & & & & & & & & & & \\  TV & 0.866$^{***}$ & 0.036$^{**}$ & 0.187$^{***}$ & 0.129$^{***}$ & 0.127$^{***}$ & 0.250$^{***}$ & 0.251$^{***}$ & 0.186$^{***}$ & 0.686$^{***}$ & 0.242$^{***}$ & 0.448$^{***}$ & 0.108$^{***}$ & 0.134$^{***}$ \\   & (0.781, 0.952) & (0.004, 0.069) & (0.149, 0.225) & (0.085, 0.173) & (0.108, 0.146) & (0.206, 0.294) & (0.208, 0.295) & (0.163, 0.209) & (0.655, 0.718) & (0.198, 0.286) & (0.362, 0.534) & (0.072, 0.145) & (0.096, 0.172) \\   & p = 0.000 & p = 0.015 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 & p = 0.000 \\   & & & & & & & & & & & & & \\ \hline \\[-1.8ex] Control Mean & -0.271 & 0.828 & 0.19 & 0.356 & 0.019 & 0.387 & 0.499 & 0.007 & 0.035 & 0.365 & 0.615 & 0.17 & 0.19 \\ SM Individual = SM Group \\ (p-value) & 0.501 & 0.6776 & 0.6389 & 0.8194 & 0.7132 & 0.2978 & 0.3906 & 0.8375 & 0.0972 & 0.3412 & 0.9831 & 0.9169 & 0.942 \\ SM Individual = TV \\(p-value) & 0 & 0.0428 & 0 & 0.0034 & 0 & 0 & 0 & 0 & 0 & 0 & 0 & 4e-04 & 0 \\ SM Group= TV \\(p-value) & 0 & 0.1161 & 0 & 0.0085 & 0 & 0 & 0 & 0 & 0 & 0 & 0 & 4e-04 & 0 \\ Observations & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 & 4,165 \\ R$^{2}$ & 0.163 & 0.062 & 0.081 & 0.083 & 0.102 & 0.099 & 0.095 & 0.109 & 0.374 & 0.090 & 0.091 & 0.083 & 0.090 \\ \hline \hline \\[-1.8ex] \multicolumn{14}{l} {\parbox[t]{20.5cm}{ \textit{Notes:}
  We report estimates from WGLS regressions where the weights are in the inverse probability of treatment 
  assignment, including randomization block fixed effects. 
  Regressions in Panel A use as controls the covariates selected by LASSO in which the treatment indicators,
  lagged dependent variable, and fixed effects are forced into model and covariates are selected from the outcome family.
  Regressions in Panel B include the dependent variable at baseline (if available) as a control. 
  Regressions in Panel C do not include any variable as a control. 
  90\14 confidence intervals are in parenthesis (due to positive one-sided t-tests). 
  * denotes p$<$0.1, ** denotes p$<$0.05, and *** denotes p$<$0.01.}} \\\end{tabular} \end{table} 